A surprising number of enterprises underestimate the momentum of digitization, and more significantly, the behavioral changes and expectations that come with it. Every enterprise knows that the only way to combat digital disruption from a competitor is total digital transformation, yet an astonishing 84 percent fail to achieve it. A major reason for this is that digital transformation often means abandoning the status quo to ensure future survival. This is not an easy call to make when it means shifting focus from a declining but still profitable line of business to a more digital approach, and companies that act boldly and succeed are highly admired. Netflix, which dared to cannibalize a hugely popular DVD distribution business to make way for online streaming, is a good example.